Visual Merchandising | Photography | Window Display
The Design Museum is one of the world’s leading museums devoted to contemporary design in every form. The museum opened in its new home on Kensington High Street, on 24 November this year, the result of an £83 million transformation of a listed landmark building from the 1960s. As part of this new project they have recently opened a shop inside the museum space in the Atrium.
Rebecca Hossain – Head of Retail & Publishing at The Design Museum
“The Beep Studio brought their expertise in store visual merchandising and photography to create two different, authoritative, curated shops for the new Design Museum retail spaces. The team were able to interpret our visual merchandising strategy and worked collaboratively with our retail team whilst deploying their cheerful and flexible approach to dressing shops during building works.
The set up and post merchandising photography The Beep Studio did as well as product pack shots have been excellent for press and PR purposes garnering much media exposure for the High Street Shop launch especially in the summer. The team loved working with The Beep Studio.”
We were asked back to the museum to pitch ideas for the visual merchandising for the brand new Atrium shop space inside the new museum building. The new shop had brand new stock, and needed a plan for product placement and visual merchandising. We collaborated and worked alongside the retail team once again at The Design Museum to create a special, curated shop that featured many design classics, new upcoming designers as well as branded products and exhibition led products.
We began this process by visiting the newly built retail space, gaining vision into the layout and how we would zone and group the product offering. Then we planned, with visuals, most of the main wall spaces which once again were fitted by Vitra with Vitsoe shelving.
With a dark grey background, we used the colour blocking and monochrome arrangements on the large shelving areas. We also arranged a large 4.5m high book shelf wall – with a dedicated area for Phaidon – the publisher who is partnered with the museum. With hundreds of book titles to display, we created a library effect wall.
We also displayed products in themes on the central gondolas and plinths for the window displays. We had a considered and thoughtful process to make sure products were placed with care next to other relevant items.
We were also asked by the retail team to photograph the shop once it was all set up for press and marketing. We shot the interior and also some close up detail of the products as they sat proudly on the shelves.