Visual Merchandising | Photography | Window Display
The Design Museum is one of the world’s leading museums devoted to contemporary design in every form. The museum will open in its new home on Kensington High Street, on 24 November this year, the result of an £83 million transformation of a listed landmark building from the 1960s. As part of this new project they have recently opened a brand new high street shop space.
Sir Terence Conran, founder of the Design Museum said:
“Since 1989 the museum has always led the way and been the first to show some of the work and inspirations of many of the most important designers and architects on the planet”.
“Today, we are about to move from Shad Thames to new, bigger premises in Kensington, where all our dreams and ambitions to create the best and most important design museum in the world will become a step closer to reality. It will make my long lifetime in design absolutely worthwhile.”
We were asked to pitch ideas for the visual merchandising for the brand new space on High Street kensington. The new shop had brand new stock, and needed a plan for product placement, window displays and visual merchandising.
We collaborated and worked alongside the retail team at The Design Museum to create a special, curated shop that featured many design classics as well as new and upcoming designers. We planned out a layout for the huge back wall – fitted with Vitsoe shelving units and created a spectacular colour blocking wall of objects to attract any visitors eye into the shop. We also displayed products in themes on the central gondolas and plinths for the window displays. We had a considered and thoughtful process to make sure products were placed with care next to other relevant items.
We were also asked by the retail team to photograph the shop once it was all set up for press and marketing.
We shot the interior and also some close up detail of the products as they sat proudly on the shelves.
The shop has received worldwide reviews: including The Times magazine, The Telegraph, Wallpaper magazine and so on.